Purity, the award-winning Swedish organic distillery, announced today that its Purity Connoisseur 51 Reserve Organic Vodka is the fastest growing organic Vodka 750 ML in the USA (26 Week Nielsen Total US AOC + Liquor Percentage Dollar Growth ending 11/28/2020.)
Mathias Tonnesson, Master Blender of Purity Distillery says: “We distill our spirit very, very slowly, many times, in a specially designed copper still. It can be compared to when you slowly cook your food at a low temperature. It brings the most taste, character, and depth to the spirit and it’s a process that other brands don’t bother with. For Purity, every step matter because the taste matters. Our goal is to make the best tasting spirit in the world and make products we are proud to sell and to serve to our family and friends.
Our main ingredients, Swedish wheat, and malted barley are carefully selected without any chemical cultivation or processing. We believe that using organic ingredients creates a much better-tasting spirit, and of course, is better for mother nature. We also value the quality of the water that we use and believe it’s crucial to the taste. Most brands use only distilled water, which removes any of the natural nuances, sediments, and flavors that help bring out the complexity of the vodka. At Purity, we use naturally soft Swedish water, and as a result, it blends with the other ingredients creating a complex, characterful, and truly unique spirit.”
Hundreds of judges and industry experts across the globe blind-tasted Purity Vodka, Purity Spritz, and Purity Gin. The results coming out of multiple prestigious competitions were remarkably consistent, GOLD.
INTERNATIONAL SPIRITS CHALLENGE RESULTS
INTERNATIONAL WINE AND SPIRITS CHALLENGE
“It is humbling and gratifying to watch so many experts choose Purity completely based on taste,” said Master Blender Mathias Tonnesson. “It takes extra time, care, and attention to source superior ingredients then carefully distill them, it’s reassuring when others recognize the Purity taste shining through.”
Purity Connoisseur 51 Reserve Organic Vodka is certified organic, kosher, and crafted free from gluten and is available at your local spirits retailer for a suggested retail price of $27.99 per 750ml bottle.
Please visit www.puritydistillery.com for information.
PURITY CONNOISSEUR 51 RESERVE ORGANIC VODKA
At the Swedish family-owned Purity Distillery we only have one motivation – to produce the best tasting spirits imaginable. It’s a simple statement to make but much harder to achieve. For the last decade, every decision is based on that one criterion. From choosing the best organic ingredients and mineral-rich soft natural water to spending years refining our unique distillation process. Every step matter, because the taste matters. That’s all that counts.