2020-10-28 15:05Press release


Purity Vodka - number 1 Organic brand in FloridaPurity Vodka - number 1 Organic brand in Florida

On behalf of the Purity family, I am very honored to be awarded the top placement in the recent Florida Nielsen sales*, especially as the Florida liquor market is so competitive.

Our top-selling Vodka in Florida is the Purity Connoisseur 51 Reserve Organic Vodka which was selected as the Best Organic Vodka 2020 at Ultimate Spirits Challenge 2020.

"We feel great pride to be awarded an Extraordinary Ultimate Recommendation and a score of 96 out of 100 at this year's Ultimate Spirits Challenge, especially with this year’s lineup – where the family-owned Organic Purity Distillery was challenged by all major listed industrial distilleries. The Organic Purity Connoisseur 51 Reserve Vodka is made from natural ingredients, and its prize-winning flavors come from the combination of organic barley and wheat, distilled slowly over low heat with the heart distilled 51 times.

Over the years, Purity Vodka has dominated the worlds blind tasting competitions, taking home a record number of highly sought-after awards, including being named as "Best Organic Vodka in the World 2019" by The International Spirit Challenge, and “World´s Best Vodka” by the International Wine and Spirit competition 2017, and now the “Best Tasting Organic vodka” by USC simply because of its incomparable taste. 



Mathias Tönnesson, Master Blender at Purity Distillery says: “Our main ingredients, Swedish wheat, and malted barley, are carefully selected without any chemical cultivation or processing. We believe that by using organic ingredients it creates a much better tasting vodka, and of course, is better for the environment. We also value the quality of the water that we use and believe it’s crucial to the taste. Most brands use only distilled water, which removes any of the natural nuances, sediments and flavors that help bring out the complexity of the vodka. At Purity, we use naturally soft Swedish water, and as a result, it blends with the other ingredients creating a complex, characterful and truly unique spirit.”

The results are instantly apparent – compared to the giant industrial processes of competitors, Purity Connoisseur 51 Reserve Organic Vodka is unique in flavor and smoothness. The aroma has hints of lemon and vanilla; the flavor is clean and crisp with a slight peppery note; and the finish comes with zero burns. 

Serving Suggestions 

The Connoisseur 51 Reserve, with its unique 51 distillations, is the perfect vodka for sipping neat, or with some ice. The signature cocktail is a Nude Martini, where you shake the ice cubes with brine from olives, strain, and then add the vodka, shake, and pour.  

Purity Connoisseur 51 Reserve Organic Vodka is certified organic, kosher, and crafted free from gluten and is available at your local spirits retailer for a suggested retail price of $27.99 per 750ml bottle.

For more information, please visit www.puritydistillery.com

* In the recent sales data from Nielsen, Purity Vodka became the top-selling organic brand in Florida. (Nielsen Dollar Sales Florida AOC + Liquor 13 weeks ending 10/3/2020)


About Purity Distillery

At the Swedish family-owned Purity Distillery we only have one motivation – to produce the best tasting spirits imaginable. It’s a simple statement to make but much harder to achieve. For the last decade, every decision is based on that one criterion. From choosing the best organic ingredients and mineral-rich soft natural water to spending years refining our unique distillation process. Every step matter, because the taste matters. That’s all that counts.


Mathias Tönnesson
Masterblender & CEO
Mathias Tönnesson